The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
In an effort to get "tax policy parity" with other renewable resources, the American Wind Energy Association says it will seek the same tax credit pursued by the solar energy sector.
Girls Who Code founder and CEO Reshma Saujani discussed the first all-digital "march" to spread awareness of gender inequality in the tech space.
Wisecrack has over 2.7 million subscribers on YouTube and seven podcasts. Jacob Salamon, co-founder and CEO of Wisecrack, breaks down the importance of community and shares tips to help creators improve their craft.
Apple this week removed a smartphone app called HKmap.live that was used by pro-democracy demonstrators in Hong Kong to track police movements, and Google dropped a smartphone game that lets users role-play as protesters in the city.
These are the headlines you Need 2 Know for October 10, 2019.
Mike Whitlatch, vice president of global energy and procurement at UPS, discusses the parcel service's investment in the new trucks burning cleaner fuel.
Fact or Fiction: Business owners and entrepreneurs need to scale their businesses to accommodate their where customers are now. Brian Fanzo, founder of iSocialFanz, breaks down this myth and explains why and how entrepreneurs can prepare for rapid expansion.
Lumos Helmet CEO Eu-wen Ding discusses the new high-tech helmet that offers front and rear lights, turn signals, and even technology that responds to your basic hand gestures.
These are the headlines you Need 2 Know for Tuesday, October 8th, 2019.
Leo Simonovich, global head of industrial cyber and digital security for Siemens Gas and Power, spoke with Cheddar about the evolving threat to utilities and other industrial sites.
