The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
These are the headlines you Need 2 Know for Friday, October 18, 2019.
The announcement of what Ford is calling the "largest vehicle charging network in North America" comes almost a year before the company's planned release of its first all-electric vehicle
Speaking at Georgetown University, Zuckerberg said he recognized that the U.S. and nations worldwide are facing concerning social tensions but warned against the impulse to restrict free speech online.
These are the headlines you Need 2 Know for Thursday, October 17, 2019.
Without mentioning President Donald Trump — by far the most high-profile and contentious leader on Twitter — the company added that tweets with a "clear public interest" would not be removed.
These are the headlines you Need to know for Wednesday, October 16, 2019.
According to insurance carrier Hiscox, cyberattacks are costing small businesses $200,000 on average and putting 60% out of business within six months of being victimized.
Today's Myth: Online business privacy is dead. Brian Fanzo, founder of iSocialFanz, joins Cheddar to break down this myth and share how you can keep your business safe.
Offshore wind remains a virtually untapped market – one estimated to be worth close to $70 billion, with the promise of supplying such lucrative East Coast markets as New York City, Boston, Baltimore, and Philadelphia.
Elie Seidman, CEO of Tinder, discusses the apocalyptic-themed adventure game, called Swipe Night, which allows users to dictate what happens next in the story. The user's decisions will then match them with other like-minded players.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
