The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Now Facebook is extending an olive branch and allowing some top media companies, including the Washington Post, New York Times, and News Corp, to share in the profits.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
UC Berkeley's Seismological lab is working to give people state-wide a heads-up next time a quake comes their way with the new MyShake app for iPhones and Androids.
Under the agreement, Softbank will inject The We Company with $5 billion of new financing. Embattled founder and ex-CEO Adam Neumann reportedly will step down from the board with a buyout of up to $1.7 billion.
These are the headlines you Need 2 Know for Wednesday, October 23, 2019.
Despite the earnings wins and stock prices that have skyrocketed 154 percent year-to-date, Snap's fourth-quarter guidance came in a little lighter than analysts expected.
The surprise announcement, which sent shares up nearly 40 percent in early trading hours, comes months after Biogen discontinued research on the drug.
Robinhood got a head start six years ago with its fresh, easy-to-use trading platform and a mission to democratize the financial system by not charging commission fees. But now, with the major brokerages dropping their own commission fees to zero, it’s a new era for rising competitors.
David Marcus, the head of Facebook’s Calibra, reportedly told banking seminar attendees that the project is open to having a series of stablecoins pegged to specific government-backed currencies.
CEO Christophe Georges of British luxury automaker Bentley Motors said the company's first, fully electric vehicle will be in showrooms by 2025, with plug-in hybrid models arriving in 2023.
