The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Newsweek's and friend of the show, Steven Asarch joined us to discuss his early thoughts on the upcoming action role-playing video game, The Outer Worlds.
These are the headlines you Need 2 Know for Thursday, October 31, 2019.
HBO customers already pay $14.99 a month. With HBO Max, people will pay the same amount but get more bespoke programming and 10,000 hours of previously released movies and television shows.
ShopRunner CEO Sam Yagan, a founder of OkCupid and vice chair at Match Group, is looking to take on Amazon's dominance with a partnership with Apple Pay.
These are the headlines you Need 2 Know for Wednesday, October 30, 2019.
In mid-September, the White House revoked a waiver that allows California to implement stricter emission standards than what the federal government puts forward under the Clean Air Act.
Dennis Muilenburg offered U.S. Senators a mea culpa on Tuesday as lawmakers across the board sought answers and demanded accountability for the deadly crashes of two Boeing 737 Max planes.
Jelena McWilliams, Chairman of the Federal Deposit Insurance Corporation, spoke to Cheddar at the Money20/20 conference in Las Vegas and said that digital banks and fintech present "very healthy competition" to community banks.
The offer price is not clear, and it is unknown whether or not Fitbit is considering the offer.
