The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
These are the headlines you Need 2 Know for Friday, November 8, 2019.
CFO Steve Louden told Cheddar he is confident the company is positioned for success amid the ongoing streaming wars.
The ordinance, which passed with roughly 70 percent of votes, puts limitations on the number of short-term rental units in residential buildings and mandates safety inspections and an array of other compliance measures.
Rohit Prasad, head scientist for Amazon's Alexa unit, said developments in machine learning have led to leaps in Alexa's ability to recognize speech and provide useful answers in four main categories.
Trivago Chief Financial Officer Axel Hefer will replace co-founder and CEO Rolf Schrömgens at the end of the year.
As the world's population swells to 9.2 billion people and developing nations meet demands for electrification, global demand for energy will soar by 25 percent by 2040, according to the 2019 World Oil Outlook published by OPEC.
Azure Arc was unveiled at Microsoft's Ignite 2019 conference that featured a number of new tools and services for enterprise customers to use programs across offerings from Amazon and Google.
CEO Brian Chesky tweeted the company's steps following the shooting in Orinda, California, which include expanded screening of "high-risk reservations" and the creation of a "party house" response team.
Fiat Chrysler's proposed $48 billion blockbuster deal to join forces with Peugeot is about something much simpler: scale – a move designed to bankroll expensive new investments in electric vehicles and autonomous vehicles.
These are the headlines you Need 2 Know for Monday, November 4, 2019.
