The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
These are the headlines you Need 2 Know.
TRM Labs, the year-old crypto risk management startup, is planning to use its newly raised $4.2 million to grow its engineering and data science teams locally, expand into new markets, and accelerate product development, Esteban Castaño, co-founder and CEO of TRM Labs, told Cheddar Thursday.
Charles Schwab is reportedly planning a $26 billion purchase of TD Ameritrade in an unsurprising response to the industry's tectonic shift to zero-commission trading fees.
Volkswagen gets its first chance to show off its new electric vehicle, the ID. Space Vizzion, even as the California government boycotts the show over some automakers siding with the White House in a fight over emissions standards.
For PayPal, whose customers comprise both consumers and merchants, this deal for Honey, the browser extension that scours the internet for coupons, helps the company move up the funnel to discovery.
Part of the updates includes testing “publisher white lists,” which will allow brands to select which accounts that their ads are approved to run on. It also includes centralized ways to create publisher blocklists, set ad inventory filters, and get reports.
These are the headlines you Need 2 Know for Wednesday, November 20, 2019.
Blockchain analytics startup Elliptic has added XRP, the native currency of the Ripple payment network, to its risk management suite and identified $400 million in XRP transactions linked to illicit activity, including scams, theft and money laundering.
The Growing Renewable Energy and Efficiency Now (or GREEN) Act would add five years to the so-called investment tax credit (ITC) that provides an upfront subsidy to solar and offshore wind projects.
