The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
These are the headlines you Need 2 Know for Monday, December 2, 2019.
The withdrawal highlights a fast-growing industry of startups whose collective agile development strategies tend to be at odds with the highly regulated and slow-moving banking industry they're trying to shake up.
Sam's Club partnered with Allyson Felix and Usain Bolt to promote its updated proprietary technology "Scan and Go" that lets shoppers keep track of items they want to purchase and skip the checkout line.
The PayPal-owned, hugely popular person-to-person payment app is testing a feature that prompts senders to enter the last four digits of the intended recipient's phone number if the two aren't in each other's networks or haven't exchanged money before.
The region's natural gas utility, Peoples Gas, is spending $30 million to build five gas-fired generating stations that will together churn out 20 megawatts – enough not only for the airport itself but a hotel and gas station that are on-site.
These are the headlines you Need 2 Know for Wednesday, November 27, 2019.
J. Michael Prince, U.S. Polo Assn. CEO, told Cheddar that the brand is behind on growing in the e-commerce space, but have plans to change that.
Airbnb launched Airbnb Cooking Experiences on Monday, which features more than 3,000 food-themed activities in over 75 countries.
Tesla's CEO tweeted out the number of people he claims have already put down money for a reserved spot in line for when the electric pickup truck rolls off the line.
The digital banking startup MoneyLion has appointed Samantha Roady to the newly-created role of chief operating officer as the startup looks to grow its product suite, membership offerings and customer base over the next year.
