The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Critics slammed Amazon.com for selling Christmas ornaments, bottle openers and other trinkets that featured scenes of the Auschwitz concentration camp ー all made by a third party seller called "Fcheng."
Offensive trinkets sold on the Amazon Marketplace may be part of a bigger problem facing retailers: the rise of robots using algorithms to generate an endless variety of cheap products--all to entice even one buyer. Juozas Kaziukėnas, founder of e-commerce analysis company Marketplace Pulse, explains how these sellers work.
The automaker and breakfast purveyor announced a collaboration to create plastic vehicle parts out of coffee bean waste from the roasting process.
Expedia's Chief Executive Mark Okerstrom and Chief Financial Officer Alan Pickerill will resign their posts effective immediately. The year has been notable for how many chief executives have resigned, quit, or been forced out.
The San Francisco-based company, led by SoFi's former CEO Mike Cagney, provides fixed-rate Home Equity Lines of Credit (HELOCs) in an all-digital process that promises borrowers decisions in less than five minutes and funding in less than five days.
Geoffroy Van Raemdonick, CEO of Neiman Marcus, told Cheddar that the luxury retailer is embracing a guided online shopping experience with the help of personal shoppers and machine learning.
The New York State Department of Financial Services has granted the notoriously tough-to-get BitLicense to the digital bank to trade cryptocurrencies.
These are the headlines you Need 2 Know for Tuesday, December 3, 2019
The energy sector is in "a really exciting time," Chairman Neil Chatterjee told Cheddar Monday. His agency, the Federal Energy Regulatory Commission, is charged with overseeing the power grid.
Cyber Monday has grown to become one of the most critical shopping events of the year for retailers. In 2019, Adobe Analytics is predicting consumers are on track to spend $9.4 billion ー 19 percent year-over-year growth.
