The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
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These are the headlines you Need 2 Know for Friday, December 6, 2019
Recompose | SEATTLE recently unveiled renderings for what it says will be the world's first site for composting human remains, or what it's calling the first truly "sustainable option for after-death care."
Kroger's Business Development Leader Ethan Grob says that his company is trying to capitalize on the larger industry trend of delivery-only restaurants by partnering with the cloud-kitchen platform ClusterTruck.
Ducati’s e-bikes have been selling overseas since last year, but 2020 will marks its first time selling the products stateside.
According to Coffee Meets Bagel co-founder Dawoon Kang, post-Christmas until the New Year is the biggest time for online dating.
U.S. automaker General Motors and Korean chemical giant LG Chem will invest $2.3 billion by 2023 in a new joint venture to create battery cells for electric cars in Lordstown, Ohio.
CEO Zac Prince said the decision to build a trading function was a response to feedback from existing users interested in buying and selling crypto assets on the same platform they already keep their funds.
The retail giant invested $250 million in interactive video platform Eko last year. Eko creates choose-your-own adventure shows for the modern age.
