The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
An FAA analysis after the first crash of a Boeing 737 Max predicted there would be more disasters without a fix of critical automated flight-control system. Safety officials estimated there could be 15 more crashes of the Max over the next few decades. Yet the Federal Aviation Administration did not ground the plane until a second deadly crash five months later.
Google's 'Year in Search' report is out, and it shows what we've all been looking for in 2019.
The Recording Academy recently named Grammy award-winning singer-songwriter Jason Mraz as its District Advocate Ambassador. Mraz told Cheddar that it's currently "the wild west in music."
The New York State Department of Financial Services has proposed new guidance for licensed cryptocurrency firms that would make it easier for them to add new coins to their offerings, Superintendent Linda Lacewell announced Wednesday.
These are the headlines you Need 2 Know for Wednesday, December 11, 2019.
The flight marked a new milestone in the international partnership between Harbour Air, a seaplane airline, and magniX, an Australian firm developing electric propulsion systems.
Hawaiian Electric is committing to clean energy by working to achieve 100 percent renewable energy by 2045. In this episode of Slice, Connie Lau, President and CEO of Hawaiian Electric, talks with the New York Stock Exchange VP of Listings and Services Chris Taylor about how the company will achieve this goal.
It's been a quiet start to December for Bitcoin, which has held steady around the $7,500 mark. Bitcoin developer Jimmy Song joined Cheddar to discuss his outlook for bitcoin heading into 2020.
The company confirmed late Friday that it will move 1,500 employees into 350,000 square feet of space in a new building in the Hudson Yards development on the far west side of Manhattan.
Mayor Meghan Sahli-Wells of Culver City, California, spoke with Cheddar about transitioning from the golden age of film production to the new Hollywood renaissance of streaming content.
