The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Joel Flory, CEO of the photo editing app VSCO, discussed the VSCO girl trend and the acquisition of camera and app company, Rylo, in a sitdown with Cheddar.
Cheddar looks back at the high-profile product failures of the year.
The middle-of-the-night moves on Capitol Hill blindsided the solar sector. The industry had launched an ambitious lobbying effort this summer to extend the industry's tax credit and until last night had believed that an extension would be included in the tax packages.
1-800 Contacts, the private-equity-owned online contact lens retailer, is buying 6over6 Vision, an Israeli startup that has pioneered a way for customers to bypass eye doctors and complete in-home eye tests via their smartphones.
These are the headlines you Need 2 Know for Tuesday, December 17, 2019.
The company’s stock fell Monday after a morning report from the newspaper said Boeing would likely make an announcement today. Boeing’s board met Sunday and Monday to determine the future of the plane.
CEO Roei Ganzarski said the excitement of the moment the first electric-powered commercial flight took off felt like the birth of another child.
The U.S. residential solar market posted its biggest quarter on record in Q3 2019, according to a report by Wood Mackenzie Power and Renewables.
Robinhood, the popular single-stock trading app, now allows users to invest in fractions of stocks or funds. The new feature, launched Thursday, is the next step for the fintech unicorn in becoming “the best place for first time and new investors,” Abhishek Fatehpuria, a product manager, told Cheddar.
Wayv seeks to provide an Amazon-like, end-to-end service that includes financing, wholesale, and logistics for cannabis retailers, growers, manufacturers, and distributors.
