The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
These are the headlines you Need 2 Know for Thursday, December 26, 2019.
In 2009, going to Target or Walmart to buy the newest album was still the norm for most people. However, that trend would fade by the end of the decade. Now paying a monthly fee for a subscription music service that gives you access to the latest music is mainstream.
Former Uber CEO Travis Kalanick will resign from the board next week, effectively severing ties with the ride-hailing company he co-founded a decade ago.
By next year you could be banking with Google or Uber, and instead of moving dollars around you could be thinking about new currencies issued by other governments — or Facebook. Here are five themes to watch in 2020.
Cheddar's Michelle Castillo looks ahead to see the trends that will dominate the world of streaming entertainment in the upcoming year.
A look back on the hits and misses from last year's crystal ball on business, tech, politics, and culture.
These are the headlines you Need 2 Know for Monday, December 23, 2019.
A look back on the decade.
Boeing's new Starliner capsule went off course after launch Friday and won't dock with the International Space Station during its first test flight.
These are the headlines you Need 2 Know for Friday, December 20, 2019.
