The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
These are the headlines you Need 2 Know for Tuesday, December 31, 2019.
Tesla unveiled its first China-made electric vehicles for purchase Monday. Despite hitting this milestone, the company’s stock sunk on speculation the company will miss 2019 delivery expectations when Q4 numbers are released.
A look at the events that are sure to make the market move next week — the final week of 2019!
Kevin Tan, CEO of the food ordering app Snackpass, talked to Cheddar about plans to expand to more college campuses and cities as well.
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the singular success of Tesla ($TSLA) – and the Model 3 in particular – may spell trouble for the EV sector, at least in the short term. While sales of electric vehicles in the U.S.
These are the headlines you Need 2 Know for Friday, December 27, 2019.
Scott Wolfe, CEO of Levelset, says that money will be going toward research and development to ultimately help streamline the payment process and allow contractors to easily stay in compliance.
Satya Nadella is the CEO of the World's Most Valuable company and was named Fortune's Businessman of the year.
The vehicles' cheerleaders, chief among them Tesla CEO Elon Musk, maintain that self-driving vehicles, while susceptible to accidents, are still safer than human drivers.
