The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
These are the headlines you Need 2 Know for Thursday, January 16, 2020.
TiVo, famous for its DVR devices that captured and recorded TV programs in real-time, is wading into the streaming wars with a new one-stop entertainment platform, says CEO Dave Shull.
Visa has invested in data custodian Very Good Security (VGS), a four-year-old startup that holds private customer data for fintech companies and large enterprises, helps reduce their compliance risk and ultimately, ideally, lowers the potential risk of data breaches.
Visa will pay $5.3 billion to acquire Plaid, the fintech unicorn that gives finance apps data access and analytics, as major card networks fight to increase access to payments and technical infrastructure in a fast-changing, competitive environment.
Here are the headlines you Need 2 Know for Tuesday, January 14, 2020.
Cerebral, a startup hoping to close a healthcare gap by providing online consultations and prescriptions for mental health issues, is betting users are open to ordering medicine for anxiety, depression and insomnia through the mail.
In bringing esports to the big screen, IMAX President Megan Colligan said the company is trying to find new ways to make the most of movie theaters at times when ticket sales generally lag.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Ongoing tensions between the U.S. and Iran this week have reignited the debate about whether or not bitcoin works as a safe haven asset in times of heightened geopolitical uncertainty.
From CES, Reddit's Jen Wong discussed the unique interactions that the Reddit platform embodies for its users — and for potential advertisers.
