The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Investors were eager to see how the company fared following the launch of Disney+ and AppleTV+ in November and in light of the upcoming launch of NBCUniversal’s Peacock streaming service.
CoinTracker, a startup that helps people calculate their taxes on crypto holdings, is introducing a free tier of service for users with less than 200 crypto transactions in a tax year as the IRS makes turns its attention to investors in “virtual currencies.”
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Greg Marsh, CEO of key duplication service KeyMe, wants his company to become the most trusted name in locksmithing and just got a boost from a $35 million round of fundraising.
The tech industry in the City of Angels is booming and Dot.La, a new digital media startup, wants to tell its story.
Atom Finance is challenging Bloomberg — whose eponymous terminal continues to dominate trading floors — by trying to develop a simpler product offering the depth of information that an institutional product might offer, but without a price tag that would break the bank for retail investors.
Here are the headlines you Need 2 Know for Friday, January 17, 2020.
Comcast announced more details about its upcoming service Peacock at a special investor presentation Thursday.
The UK-based startup Arrival, which is building small- and medium-sized electric vans for deliveries and other commercial roles, announced this week that it’s attracted a $110 million investment from Hyundai and Kia. The company says the partnership bumps Arrival’s valuation to more than $3 billion dollars.
House Speaker Nancy Pelosi called Facebook’s behavior “shameful” during her weekly press conference Thursday.
