The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
SoFi has made Mastercard the new and exclusive card network for the SoFi Money debit card and plans to introduce a suite of rewards to go with it later this year.
The Special Initiative for Offshore Wind, a research and advocacy organization at the University of Delaware, and the American Wind Energy Association, a trade group, hope to solicit comments and concerns from potential critics.
These are the headlines you Need 2 Know for Thursday, January 23, 2020.
The Fisker Ocean debut at the Consumer Electronics Show in Las Vegas earlier this month represented a new opportunity for CEO Henrick Fisker to stake his claim in the electric vehicle industry.
The company wrote in its latest quarterly earnings report on Tuesday that it had lowered the threshold for a view to someone who watched a piece of content for at least two minutes.
Tesla's stock reached an all-time high on Wednesday when it opened at $571 per share, hoisting the company over the $100 billion market cap and making it the most valuable U.S. carmaker.
Here's where some of the top social media apps like Instagram and Pinterest stand at the beginning of 2020.
UN experts Wednesday called for an investigation into reports that the crown prince of Saudi Arabia hacked into Amazon founder Jeff Bezos' phone via WhatsApp.
These are the headlines you Need 2 Know for Wednesday, January 22, 2020.
Cruise, the autonomous-vehicle company backed by General Motors and Honda, unveiled the Origin on Tuesday which it says is the first self-driving vehicle designed from the ground-up to get from here to there without a driver.
