The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Apple's fiscal first-quarter results released Tuesday provided the latest proof that the fears hanging over the consumer electronics icon might have been unfounded. The company's profits and revenue topped analyst projections.
The human resources tech platform company brings its total funding to $143 million with the investment led by Union Square Ventures and FirstMark Capital.
The pilot program, rolled out in San José, aims to deter what has become a major source of side-eye – and safety concerns – for Lime and similar micromobility offerings.
The company raised the Series B funding led by the real estate arm of Mitsubishi to build out its three-pronged business model: a subscription service for brokers, an analytics service for tracking real estate trends, and an auction service.
General Motors on Monday announced that it plans to open its first assembly plant dedicated entirely to electric vehicles – and that it’s doing so in the United States.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cheddar's Hope King took a spin in the Yandex driverless car during the Consumer Electronics Show.
The company is offering a “concierge-style” service that delivers virtually any EV and plug-in hybrid available in the U.S. straight to customers’ driveways
The IRS wants to get tougher on the 8 percent of Americans who have ever invested in cryptocurrency.
The payment technology firm, which helps merchants and consumers process transactions online and at the point-of-sale, is banking on Africa's youth demographic to drive growth.
