The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
The New York City-based startup's biggest targets are companies looking to provide supplemental benefits to employees — a segment that it hopes will grow as the business world becomes more responsive to these kinds of health needs.
At a closed-door gathering in the nation’s capital last month, representatives from close to two-dozen renewable energy, electric vehicle, and environmental advocacy organizations began the early stages of handicapping which Republican senators might be willing to join Democrats in supporting lucrative tax credits for the various green sectors – most of which were axed at the last minute late last year.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The feature is called Super Cruise and fully controls acceleration and braking when enabled. It can also automatically change lanes by activating a turn signal stalk in either direction.
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Former champ De La Hoya has his sights set on a big win for the up-and-coming star Ryan Garcia in his Valentine's Day fight against Francisco Fonseca.
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Political ad spending will reach $6.89 billion this election cycle according to eMarketer, up 63.3 percent compared to the 2016 elections.
