The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
For weeks, the World Health Organization’s chief official has warned of a narrowing “window of opportunity” to stall the virus’s spread, but the case count continues to tick upwards on a daily basis.
Huawei's U.S. Chief Security Officer Andy Purdy pushed back against accusations by the DOJ against the Chinese company while it does business with other nations such as the UK.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The Libra Association has finally gained one major supporter: the e-commerce giant Shopify.
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San Francisco-based Lending Club, which went public in 2014, matches borrowers with investors willing to fund their loans. Merging with Radius, a $1.4 billion-asset, Boston-based community bank, gives it a fast track to becoming a regulated deposit-taking company
Project Vector is not a new car model but rather a multi-use design that could serve as the bones for future electric vehicles with a variety of personal and commercial uses.
