The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
CEO of DroppTV, Gurps Rai, and rapper Kid Daytona talked to Cheddar about the e-commerce revenue generation for musicians the platform provides.
Garret Reisman talks difficulty of returning to Earth from space as Nasa and SpaceX prepare for a return mission.
While the U.S. economy shrank at an annualized rate of 32.9 percent during the second quarter, the downturn didn't seem to affect Facebook at all.
Authorities say British man, a Florida man and a Florida teen hacked the Twitter accounts of prominent politicians, celebrities and technology moguls to scam people around the globe out of more than $100,000 in Bitcoin.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
New York City has over 6,000 high rise buildings and for the last 75 years most of the skyscrapers built were constructed with glass facades. This trend has continued in cities across the world like London, Moscow, and Shanghai. But over the years, the drawbacks have become more prominent. They may look like elegant symbols of modernity, but beyond that shimmer is a list of problems that has some leaders proposing bans. All that beauty comes at a price.
Four Big Tech CEOs are fending off accusations of stifling competition in front of a congressional panel that is investigating market dominance in the industry.
A ride-sharing scooter startup said Tuesday it is suspending operations in New York City after a second fatal crash in less than two weeks.
Plus.AI co-founder, Shawn Kerrigan, says the future of the trucking industry lies in autonomous technology. Kerrigan expects the industry to move into full autonomy by 2024.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
