The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Christopher Kardatzke, the chief technology officer for Quiver Quantitative, joined Cheddar to discuss how hedge funds have started inquiring about its data-scraping tech in the wake of the GameStop short squeeze.
The wave of small investors who have ballooned the price of GameStop stock in an unprecedented short squeeze are calling on each other to hold their positions even as trading platforms freeze additional sales.
Variants and Vaccines, Robinhood Under Fire & World's Biggest Rollercoaster
Robinhood and other online trading platforms are moving to restrict trading in GameStop and other stocks that have soared recently due to rabid buying by smaller investors.
John Banovetz, chief technology officer at 3M, spoke with Cheddar about how we can better prepare for future pandemics based on lessons learned from COVID.
Michael Ellison, CEO and co-founder of CodePath, spoke to Cheddar about the need for Big Tech to invest earlier in the worker pipeline to improve diversity among their ranks.
General Motors has set a goal of making the vast majority of the vehicles it produces electric by 2035, and the entire company carbon neutral, including operations, five years after that.
Facebook capped a tumultuous 2020 with soaring earnings in the final quarter, its user base boosted by people staying home and its revenue buoyed by a shift to digital advertising amid the pandemic.
Sara Luchian, director of passenger experience at Virgin Hyperloop, spoke to Cheddar about managing perceptions about the proposed high-speed rail project.
In the David and Goliath saga that has been captivating and confusing Wall Street recently, Goliath has fallen.
