The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Mario Schlosser, CEO and co-founder of Oscar Health, spoke to Cheddar about the future of healthcare and insurance in the United States after the company went public.
Jonathan Johnson, CEO of Overstock, discussed how the online home goods retailer succeeded on a combination of pandemic-era buying habits and a red hot housing market.
Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy.
Singer Grimes raked in $5.8 million over the weekend selling digital art that can only be accessed through NFTs, an increasingly popular way to trade in onlineartwork.
State Representative Marcus C. Evans, Jr. from Chicago filed amendments to an Illinois bill that would further ban games considered to be too violent from reaching the hands of minors.
German carmaker Volvo on Tuesday announced that it will transition its entire model line-up to fully electric by 2030. T
Susan Lucas Collins, global head of healthcare services at cloud communications company Twilio, talked to Cheddar about providing tools necessary to help smooth out the somewhat chaotic vaccine rollout in the United States.
Wellness guru Deepak Chopra and fitness wearables company Fitbit have teamed up in an exclusive partnership called the Mindful Method.
Spacewalking astronauts have installed support frames at the International Space Station for new solar panels arriving later this year.
Following the Senate Intelligence Committee hearing on the widespread SolarWinds cyberattack, cybersecurity experts are pushing the need for private businesses and federal agencies to cooperate closely to prevent future such breaches.
