The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
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Designed to help you master this fast-paced business, you’ll learn how to implement automated trading using different algorithms and Python programming language.
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The German automaker says it plans six big battery factories in Europe by 2030, starting with building out its existing ones in Salzgitter, German, and in Skelleftea, Sweden.
As a worldwide semiconductor shortage hammers American industries, trade groups are reaching out to the Biden administration with pleas to boost production in the U.S.
The street artist known as Alec Monopoly and Latin music star Ozuna are riding the wave of interest in non-fungible tokens (NFTs) to sell collaborative artwork featuring both of their brands.
Noah Davis, Christie's specialist in post-war and contemporary art, spoke to Cheddar about the stunning auction of a digital-only piece of art for $69.4 million by a relatively new artist called Beeple.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
