The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Herald Chen, president and CFO of mobile games technology company AppLovin, spoke to Cheddar about the company's aims after its public debut on the Nasdaq.
After a union battle at an Alabama warehouse, Amazon founder Jeff Bezos said that as executive chairman he will focus on making the company a better place to work.
Uber to consider cannabis delivery if federal legislation legalizes the industry. Cheddar's Chloe Aiello reports.
Enthusiast Gaming CEO Adrian Montgomery joined Cheddar about the esports and video game media company's plan to go public.
Coinbase has made a rousing debut on Wall Street. The digital currency exchange’s stock rose as high as $429, briefly giving it a market value over $100 billion.
CEO and founder of the autonomous vehicle startup Udelv, Daniel Laury, spoke to Cheddar about partnering with Mobileye in order to improve the tech for a rollout of 35,000 driverless delivery vehicles by 2028.
Microsoft, on an accelerated growth push, is buying speech recognition company Nuance in a cash deal worth $16 billion.
Topps, the baseball card and candy company, is putting its latest series of collectible cards on the WAX Blockchain in the form of non-fungible tokens (NFTs) — digital assets that are moving in on the world of physical collectables.
Cheddar senior reporter Michelle Castillo visited the world’s first NFT art gallery Superchief Gallery NFT
