The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Catherine Carlson, a senior vice president with the Eagles, discussed the NFL team's partnership with LifeBrand, a brand protection firm specializing in social media health checks.
Hark Audio founder and CEO Don Mackinnon spoke to Cheddar about changing the user experience with podcasts through the company's curated Harklists.
Gemini, a popular cryptocurrency exchange, released a report this month looking at the crypto habits of 3,000 U.S. adults.
An overnight stampede in Israel kills dozens, a look at the COVID disaster in Latin America, the economic repositioning in America, a new shortage to report and did people really answer the phone without Caller ID?
European Union regulators are accusing Apple of violating the bloc’s antitrust rules, alleging that the company distorts competition for music streaming through rules for its App Store.
Fintech unicorn Brex, which provides technology solutions for handling corporate finances, has announced a $425 million Series D investment round led by Tiger Global.
The Seattle-based company said its first-quarter profit more than tripled from a year ago, fueled by the growth of online shopping.
Cheddar's Michelle Castillo investigates the proliferation of counterfeit goods on e-commerce marketplace sites like Amazon and Alibaba.
China has launched the main module of its first permanent space station that will host astronauts long term.
