The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Inmates at an Oklahoma prison began receiving special computer tablets this week.
The world’s largest meat processing company says it paid the equivalent of $11 million to hackers who broke into its computer system late last month.
Now that El Salvador is taking bitcoin nationwide, other Central and South American countries are coming forward with their own proposals in what's shaping up to be a regional race to become the next bitcoin hub.
The White House dropped Trump-era executive orders that attempted to ban the popular apps TikTok and WeChat and will conduct its own review.
Criminal gangs that used a secure-messaging app called ANOM unwittingly allowed the FBI and other law enforcement agencies to eavesdrop on their conversations.
Jeff Bezos will be aboard for Blue Origin's first human space flight next month.
Twitter is rolling out a subscription service, starting in Canada and Australia, that offers perks like an undo button for subscribers.
Facebook says it will suspend former President Donald Trump's accounts for two years following its finding that he stoked violence ahead of the deadly Jan. 6 insurrection.
Gas pipelines have long been a vulnerable target due to their value and exposed nature, yet while government agencies have doubled down on physical security, cybersecurity has been overlooked for decades.
Critics of bitcoin's energy use argue that its carbon footprint is way out of proportion with its social value, while supporters assert that bitcoin is no different than the rest of the financial system.
