The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
As China gets out of the bitcoin mining business entirely, at least one North America-based mining pool, Foundry USA Pool, is reaping the benefits.
The Pentagon said it has canceled a cloud-computing contract with Microsoft that could eventually have been worth $10 billion and will instead pursue a deal with both Microsoft and Amazon.
Amazon founder Jeff Bezos has officially stepped down as CEO of the company he started out of his Seattle garage in 1995.
Software company Kaseya says the cyberattack it experienced over the July 4th holiday weekend but that it was never a threat and had no impact on critical infrastructure.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The race for an exchange-traded fund (ETF) based on bitcoin is heating up despite multiple delays from federal regulators.
A federal judge has dismissed antitrust lawsuits brought against Facebook by the Federal Trade Commission and a coalition of state attorneys general, dealing a significant blow to attempts by regulators to rein in tech giants.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Danish toymaker Lego has presented its first building bricks made from recycled drinks bottles — an experimental project that if successful could eventually go into production.
John McAfee, the creator of the McAfee antivirus software, has been found dead in his cell in a jail near Barcelona, a government official has told The Associated Press.
