The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
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Skype users are scrambling to find an alternative after Microsoft shut down the pioneering internet phone service which let people make cheap long distance calls and chat with other users. Google Voice lets users make calls from a smartphone or a desktop web browser but it's only available to people in the U.S. Viber users can call phone numbers but can't get a number to receive calls. Zoom offers phone options too. You could get a number from a low cost virtual carrier or try other internet phone services. Microsoft says some Skype features will migrate to Teams, but its Teams Phone feature is only for businesses.
