Using Technology To Generate Leads And Sell More Homes
The real estate industry is slowly coming around to technology. A number of new tech-focused firms are using data to speed up and simplify the home buying process, such as Home61.
Olivier Grinda, CEO of tech-based real estate firm Home61, explains how his company is using technology to disrupt the real estate market. Home61 aggregates information for its team of agents to provide them with leads, and to give them a leg up on the competition. Simplifying the process of getting leads attracts top agents, and it helps them make more money.
Currently Home61 is only available in Miami. Grinda says that the model is best suited for markets that aren't overpriced, like New York City. As they continue to grow in Miami, Grinda plans to expand beyond South Florida. He says Philadelphia and Chicago would be great markets for Home61.
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
