*By Conor White*
United Airlines customers are the least satisfied fliers of any major airline, according to [J.D. Power's North America Airline Satisfaction Study](http://www.jdpower.com/press-releases/jd-power-2018-north-america-airline-satisfaction-study), even as overall customer satisfaction for the airline industry rose for the seventh straight year.
United's vice president of loyalty, Luc Bondar, said the air carrier has a plan to win back consumers' trust after a year in which the company was making headlines for all the wrong reasons.
"We've really put into place some very critical areas of focus to address them head on," Bondar said in an interview Friday with Cheddar. He said the company's "Core4" initiative empowers United's 90,000 employees to address customers' needs. "It gives them the autonomy and the ability to put caring right up at the top," he said.
"Core4" is essentially compassion training, put in place after the company was embarrassed in April 2017 when one of its [passengers was violently dragged off a plane](https://www.youtube.com/watch?v=SMA0pgYmmLE), and when a dog was stashed in an overhead bin, where it died during a flight in March.
According to Bondar, any passenger who books a trip on United would experience the improvements.
"Flying United I think is a great opportunity today, to see all the changes we're making across the business," he said.
For the full interview, [click here](https://cheddar.com/videos/swiping-for-a-better-trip).
Tech companies of all sizes are showing off their latest gadgets at CES 2024 in Las Vegas. And that includes new technology that's changing the world of food and drinks.
Matt Hougan, CIO of Bitwise Asset Management, gives Cheddar the latest on the Securities and Exchange Commission approval of bitcoin ETFs. Hougan calls this time a 'potential major milestone for bitcoin.'
LeBron James has agreed to an exclusive deal with Fanatics Collectibles. James and his son, Bronny, will appear together on a unique sports trading card to herald the Los Angeles Lakers superstar’s new multiyear partnership with Fanatics.
Joe Zhao, Managing Partner at Millennia Capital, joined Cheddar to discuss the latest stock moves and how the market is being impacted by artificial intelligence.
Wall Street was quiet early following a lackluster session a day earlier as markets await U.S. inflation data and high-profile corporate earnings reports later in the week.
The World Economic Forum says false and misleading information supercharged with cutting-edge artificial intelligence is the top immediate risk to the global economy.
CES 2024 starts this week in Las Vegas. It's set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more. Here's a list of the coolest announcements so far.
