Unilever Threatens to Pull Ads From Google and Facebook
Brian O'Kelly, CEO and co-founder of AppNexus, discusses Unilever's threat to pull its ads from Google and Facebook. Advertisers are growing increasingly frustrated by seeing their ads show up next to fake news and hate speech.
O'Kelly was in the room when an exec from Unilever made the threat, and O'Kelley says it was met with shock. O'Kelly believes no major brand would ever actually pull out of digital advertising.
O'Kelly explains the problem Google and Facebook currently have is "of their own creation." He adds "if they wanted to fix this, they could."
Lukas Alpert of MarketWatch explores how networks, brands, and ad buyers absorb the shockwaves when late‑night show hosts are suddenly cut — and brought back.
Scott Trench, host of the BiggerPockets Money Podcast, explores how recent rate cuts, high borrowing costs, and mortgage rates are reshaping U.S. real estate.
A look into how disruption, AI, and global economic trends are transforming the modern supply chain with Jeremy Jansen, Head of Supply Chain at Wells Fargo.
