*By Carlo Versano* Uber is sniffing around a possible acquisition of either Lime or Bird, the leaders in the growing e-scooter rental market, according to a [report](https://www.theinformation.com/articles/uber-exploring-deal-to-buy-bird-or-lime) in The Information. One of the reporters who broke that story told Cheddar on Monday that there is a "growing realization" among ridehailing companies that bike and scooters will continue to be a significant part of the urban mobility landscape. Uber's ultimate target is "going to come down to price," said The Information's Cory Weinberg. Both Uber and rival Lyft bought their own bikeshare operators this year ー Uber acquired Jump and Lyft now owns the Citibike-parent Motivate, making it the largest bikeshare in the country. As for scooters, Uber already has a minority stake in Lime and started renting scooters through its app this summer. Lyft has also started rolling out scooter rentals in cities including Denver and Washington, D.C, and is expected to expand Lyft-branded scooters under the Motivate umbrella. Uber is also familiar with the operations and executive teams of both Bird and Lime, according to Weinberg. "They certainly know both of these companies really well." In fact, Bird is even run by a former Uber and Lyft executive, Travis VanderZanden. Uber's desire to acquire a scooter start-up may also point to a reality of business for the ridehailing company: its U.S. growth has begun to slow, and the scooter space is growing rapidly. One thing all these transportation companies have in common: they are burning through cash as they build out infrastructure and operations. If Bird or Lime is open to an acquisition, it would raise questions about whether they have hit speed bumps in their financing efforts, Weinberg said. For now, Bird's CEO has said the company is not for sale. For the consumer, the endgame seems increasingly likely to be a "bundled services" model, Weinberg said, where Uber and Lyft have "multi-modal" apps, in which users can book a car, a bike, or a scooter, all from the same interface ー and maybe even get rewarded for using certain options. Customers getting a credit on a Lyft ride for regularly using a Citibike doesn't seem hard to imagine as the mobility wars evolve. "Whatever Uber has, Lyft will try to match," said Weinberg. "Which will all be good for consumers." For full interview [click here](https://cheddar.com/videos/uber-looks-to-acquire-bird-or-lime).

Share:
More In Business
Reepher Offers Liability Protection Against Cannabis DUI Stops
Reepher is a Salt Lake City-based company that offers a prepaid legal defense plan for cannabis DUIs. CEO and co-founder Justin Kahn joined Cheddar News to break down the business model, explaining how lawful users may be in trouble when being pulled over by police. "The reason is because cannabis users have THC and cannabis cannabinoids in their system regardless of the last time that they consumed," he said. "Any regular cannabis user is at risk, or they're one mistake away from having an interaction with a police officer that could lead them to be suspected of being under the influence of cannabis."
Elon Musk Says Remote Work 'No Longer Acceptable' at Tesla
Elon Musk is demanding his Tesla employees to return to the office full time, a minimum of at least 40 hours a week. The CEO also took a shot at other companies who have some form of work-from-home status. The ultimatum comes at a tumultuous time for Musk with the reveal of a sexual misconduct scandal and his attempted Twitter purchase.
Escaping the Cyber Complexity Trap
Bindu Sundaresan, Director, AT&T Cybersecurity, joins Cheddar to discuss best practices and important cybersecurity milestones to hit for any organization, and how small business owners can think about cyber beyond technology and compliance.
Re-Wiring After a Career in the NFL
Marques Ogden, former NFL offensive lineman turned author and celebrity success coach, joins Cheddar to discuss his career transition after his NFL playing days and how he overcame a low point to prioritize family and re-shape his life as a success coach.
Diversity, Equity, and Inclusion Helping Fuel the Return to Work
On this episode of On the Job, Mark Bowen, General Manager at Midnight Sun in San Francisco, discusses how the pandemic affected LGBTQ+ nightlife and the return to work for service industry workers; Drew Lewis, VP Diversity, Equity, and Inclusion & Talent, ADP, breaks down how DE&I practices can drive greater business value and how organizations can effectively create an action plan for supporting DE&I in the workplace.
Load More