Twitter Shares its Hot Holiday Shopping Trends With Cheddar!
The holidays are fast approaching, and Twitter users are already sharing their holiday wishlists. And some may be very surprising.
The platform reported a 37 percent increase in tweets about Fingerlings. Not the potato, but the children's toy made by Hong Kong-based company WowWee.
“[People] are tweeting about the disappointment that they can’t get them on the shelves. They’re tweeting about the elation when they find it,” Matt Derella, Global Vice President of Revenue on Twitter, told Cheddar.
Some children may be content with the small toy, but other, more sophisticated kids have been tweeting about video game consoles, such as the Xbox.
Microsoft released its Xbox One X this past week and pre-orders were at record levels. The company’s corporate vice president and CMO of gaming noted that some stores opened at midnight for the launch, preparing for avid fans.
Derella also said the social media platform has seen a lot of tweets about gaming. The “Call of Duty” franchise is a favorite.
Data like this is not only useful for those creating a holiday shopping list. Marketers can use the information too.
“If you’re a marketer, if you’re a Best Buy, or a big retailer … think about how you can morph your messaging to connect with the conversation that’s happening on Twitter,” Derella said.
The closest holiday is Thanksgiving, only two weeks away, but the platform is already seeing tweets in preparation for Christmas, with a 16 percent increase in moms and a 12 percent increase in dads tweeting about the festivities.
Almost four dozen Venezuelan workers who had temporary protected status have been put on leave by Disney after the U.S. Supreme Court allowed the Trump administration to strip them of legal protections.
The Republican-controlled Federal Trade Commission is abandoning a Biden-era effort to block Microsoft’s purchase of “Call of Duty” video game maker Activision Blizzard.
The Justice Department has reached a deal with Boeing that will allow the company to avoid criminal prosecution for allegedly misleading U.S. regulators about the 737 Max jetliner before two of the planes crashed and killed 346 people.
After a bumpy ride, the ride-hailing app is back in the good graces of investors. Plus: OpenAI, Google, Apple, Target, Moody's, Paramount, and Golden Dome.
Smoke that filled the cabin of a Delta flight as it took off from the Atlanta airport in February was so thick the led flight attendant had trouble seeing past the first row of passengers and the pilots donned oxygen masks as a precaution.
