Twitter Shares its Hot Holiday Shopping Trends With Cheddar!
The holidays are fast approaching, and Twitter users are already sharing their holiday wishlists. And some may be very surprising.
The platform reported a 37 percent increase in tweets about Fingerlings. Not the potato, but the children's toy made by Hong Kong-based company WowWee.
“[People] are tweeting about the disappointment that they can’t get them on the shelves. They’re tweeting about the elation when they find it,” Matt Derella, Global Vice President of Revenue on Twitter, told Cheddar.
Some children may be content with the small toy, but other, more sophisticated kids have been tweeting about video game consoles, such as the Xbox.
Microsoft released its Xbox One X this past week and pre-orders were at record levels. The company’s corporate vice president and CMO of gaming noted that some stores opened at midnight for the launch, preparing for avid fans.
Derella also said the social media platform has seen a lot of tweets about gaming. The “Call of Duty” franchise is a favorite.
Data like this is not only useful for those creating a holiday shopping list. Marketers can use the information too.
“If you’re a marketer, if you’re a Best Buy, or a big retailer … think about how you can morph your messaging to connect with the conversation that’s happening on Twitter,” Derella said.
The closest holiday is Thanksgiving, only two weeks away, but the platform is already seeing tweets in preparation for Christmas, with a 16 percent increase in moms and a 12 percent increase in dads tweeting about the festivities.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
