This week Twitter rolled out a new feature called "Threads." This button makes it easier for users to create tweetstorms on the social platform. Symplegades Founder and CMO Ian Gertler explains how Twitter is introducing new ways to engage with its platform.
Gertler says the people who are already crafting tweetstorms now, will probably find this tool easier to use on the platform. This feature comes on the heel of Twitter doubling word count for tweets. Gertler says a lot is to be determined on how these strategies increase engagement.
People use "tweetstorms" for both positive and negative messages on the platform. As a long-time Twitter user, Gertler says the downside could be a lot of work with no benefit.
Stock closed at record highs on the first day of trading in 2022, kicking the new year off on a strong note. Tommy Mancuso, president and co-founder of the The Bad Investment Company, joined Cheddar to discuss his optimism for the year ahead, as well as the significance of Apple hitting the $3 trillion market cap mark.
Procter & Gamble says that innovation is what it's always done best, and the company plans to showcase this with its latest products at the 2022 Consumer Electronics Show, the world's most influential technology event. The company continues to grow with the needs, and values of its customer base, which is increasingly spending more on sustainable consumer goods. To share its latest sustainability efforts, P&G is unveiling a new "Life Lab" at CES. For more on this exhibit, Marc Pritchard, Chief Brand Officer at P&G, joins Cheddar News.
In the fight against climate change, much of the conversation revolves around reducing greenhouse gases like carbon dioxide or methane - and attempting to raise oxygen levels. But there's another gas - hydrogen - that could play a big role in the fight for the climate. Marco Alvera, CEO of Italian energy infrastructure company Snam and author of the book, 'The Hydrogen Revolution,' joined Cheddar Climate to explain the role hydrogen plays in helping achieve a net-zero future.
Vietnam's first global automaker is coming to the United States. VinFast unveiled the company's full EV lineup of five models at CES 2022. A reservation program for its first two electric vehicles, the VF 326 and the VF e35, officially opened on Wednesday, with the company set to announce the vehicle's retail prices in the U.S. and Vietnamese markets. VinFast is also one of the world's first automakers to apply blockchain technologies to the process of certifying reservations, payments, and eventually vehicle ownership. VinFast CEO Le Thi Thu Thuy joined Cheddar News' Closing Bell to discuss.
AT&T and Verizon have agreed to delay activating their 5G services for two weeks after Airlines for America, a lobbying group that represents American, Delta, and other airlines, filed a petition last week with the FCC to stop the deployment of 5G in the U.S. over concerns that the network can interfere with certain systems on airplanes. President Biden spoke out about it, saying it would avoid further delays and cancellations of flights. Light Reading 5G and Mobile Strategies Director Mike Dano joined Cheddar News' Closing Bell to discuss.
Liz Mann, EY Americas Cybersecurity Consulting Leader, joins Cheddar News to discuss the state of cybersecurity in 2022, ways to implement preventative cybersecurity practices, and what the next generation of authentication looks like.
