This week Twitter rolled out a new feature called "Threads." This button makes it easier for users to create tweetstorms on the social platform. Symplegades Founder and CMO Ian Gertler explains how Twitter is introducing new ways to engage with its platform.
Gertler says the people who are already crafting tweetstorms now, will probably find this tool easier to use on the platform. This feature comes on the heel of Twitter doubling word count for tweets. Gertler says a lot is to be determined on how these strategies increase engagement.
People use "tweetstorms" for both positive and negative messages on the platform. As a long-time Twitter user, Gertler says the downside could be a lot of work with no benefit.
A surge in COVID-19 infections overseas in places like China has prompted the U.S. Centers for Disease and Control to consider testing airplane wastewater for the virus.
Cheddar News Senior Reporter Michelle Castillo reports from the show floor of CES 2023 in Las Vegas on one of the major trends seen across the event and amongst the innovation: a strong emphasis on maintaining and improving ESG standards while creating new value out of sustainability.
Nishant Jain, CEO & co-founder of dry-cleaning robotics startup Presso, joined Cheddar News to discuss the company’s latest seed round, raising $8 million, and how its garment care machines work with AI technology.
