Even prior to the onset of the pandemic, streaming services already accounted for a large share of content consumption, but over the last year, the demand for various platforms has surged to new heights.
However, while audiences watched theatrical releases via streaming services like Amazon Prime and HBO Max or attended live concerts like Verzuz — recently acquired by Triller — on Apple Music and Instagram, they didn't just consume. They ran to platforms like Twitch to create their own content.
Doug Scott, chief marketing officer at Twitch, said that the platform has grown rapidly, and its users have found a home because it provides a sense of community, allowing creators to authentically connect.
“When people come to Twitch, you might initially come for that content but when you get that Go Live notification from a streamer you love, your instinct is not to come in and just see what’s streaming. It’s to come in and just say hi," Scott told Cheddar about why users stick around.
As users continue to broadcast themselves and essentially become their own media companies, Scott said Twitch’s priority is always to remain “focused on creators” and establish spaces where their creativity can shine.
“People come to Twitch because there’s an incredible wealth of content there," he said. "There’s obviously gaming content, which we’re well known for. There’s also sports, music, just about anything people are passionate about."
With the New Year around the corner, it's time to start thinking about resolutions. Many folks begin to think about saving money or cutting down on bills. Caleb Silver, editor-in-chief of Investopedia, joined Cheddar News to provide some tips on tracking debt and staying organized.
Half of U.S. states are raising their minimum wage next year.
Sony's PlayStation 5 console has now passed 50 million units sold.
FedEx decreased its full-year revenue forecast after reporting lower-than-expected quarterly profits in its latest results.
Cora is among dozens of young kids across the U.S. poisoned by lead linked to tainted pouches of the cinnamon-and-fruit puree
The IRS said Tuesday it is going to waive penalty fees for people who failed to pay back taxes that total less than $100,000 per year for tax years 2020 and 2021.
Rite Aid has been banned from using facial recognition technology for five years over allegations that a surveillance system it used incorrectly identified potential shoplifters, especially Black, Latino, Asian or female shoppers.
The union representing Southwest Airlines pilots says it reached a new contract agreement in principle with the airline following three years of negotiations.
U.S. Bank has been hit with a $36 million fine for freezing debit cards that distributed unemployment benefits during the pandemic.
Construction of new homes rose by double digits in November, according to data from the Commerce Department.
