*By Madison Alworth*
Cloud messaging platform Twilio has an ambitious five-year plan.
By 2023, the company wants 50 percent of its workforce to be female and 30 percent to either be black or Latino, identify as two or more races, be Pacific Islander or Native American, LGBTQ, or any combination thereof.
LaFawn Davis, Twilio's head of culture and inclusion, knows achieving those goals is a tall order ー the company is currently 31 percent women, 3 percent Latino, and 1 percent black.
"We wanted to set 2023 goals that were aspirational. And the purpose is to mirror the communities that we serve," Davis said Thursday in an interview on Cheddar.
But Davis said it's about more than just meeting quotas and percentages.
"We also want to make sure we have 100 percent on our 'Belonging and Diversity' index. Every single employee no matter who they are, where they come from, what their background is, should feel like they belong."
Davis has been at Twilio for a little under two years. Her chief goal is to increase diversity, but she considers herself accountable to not just to the company, but to the entire "industry, to the public," she said.
She said implementing the changes will be very much worth the work ー and the wait.
"There's going to be some things that work, there are going to be some things that we try and fail. And we are going to talk about those things as we go towards those goals."
For full interview [click here](https://cheddar.com/videos/twilio-aiming-for-50-female-workforce-by-2023).
Hayley Berg, Hopper’s lead economist, previews soaring summer 2025 travel: record international flights, cheaper fares for Europe & Asia, plus booking hacks.
NerdWallet Senior Economist Liz Renter shares what she's tracking in economic data, with a focus on U.S. household debt and rising credit card balances. Watch!
Chris Versace, CIO at Tematica Research, joins to discuss earnings season trends, Flash PMI signals, Walmart’s strategy updates, and Nike’s evolving outlook.
Andrew Nusca, Editorial Director at Fortune, dives into WhatsApp’s first-ever ads rollout —and how Meta’s ad push intensifies its showdown with OpenAI.
Ben Geman, Energy Reporter at Axios, joins to discuss the latest Middle East tensions, Brent crude price swings, and why gas prices aren’t falling with oil.
Al Root, Associate Editor at Barron's, joins to discuss Tesla’s robotaxis going live in Texas—what it means for autonomy, safety, and the EV race ahead.
Dena Jalbert, M&A expert and CEO of Align Business Advisory Services, on the state of U.S. M&A: deals worth $1–$10 billion (including debt) are surging.