*By Bridgette Webb*
Turtle Beach is on a roll.
The headset producer unveiled a new line of gaming gear called Atlas that's specifically designed for PC gamers.
"We are doing the same thing in the PC segment that we are doing in the console headset gaming segment for many years," said Turtle Beach CEO Juergen Stark in an interview Thursday on Cheddar. "We've put a lot of effort in making sure the build quality, the audio quality and the mic quality is the best you can get."
The new headset was introduced after the company reported second-quarter results that blew away analysts' expectations. Net revenue, net income, and earnings were higher than any second quarter since the company's 2014 IPO. Turtle Beach reported $60.8 million in revenue for the quarter ー up from $19.1 million the year before.
Stark attributed Turtle Beach's success to cost cutting on one side of its balance sheet and the booming demand for headsets generated by the popularity of battle royale games Fortnite and PUBG.
As promising a year as it's been so far, Stark said international tariffs could hurt sales of the imported Turtle Beach headsets.
"It will effect retail pricing for us, and for everyone in the category if what people are threatening goes through," he said. "I'm hopeful that it doesn't happen, I don't see how increasing the prices for consumers for everything you buy that's electronic is going to help anybody."
When asked how tariffs would affect the price of gaming headsets, Stark offered a matter-of-fact outlook.
"If there is a 10 percent tariff and you are building a product in China, the retail price point is going to go up 10 percent. If it's a 25 percent tariff that's being threatened, the retailer is it going to go up 25 percent."
For more on this story, [click here](https://cheddar.com/videos/turtle-beach-expands-further-into-pc-gaming).
Your phone's autofill function can come up with some strange suggestions, but Botnik Studios wants to put an intentionally comedic spin on predictive text. CEO Jamie Brew joined Cheddar to discuss how he's creating art out of machine learning.
Digital adviser Pefin incorpoates machine learning with financial advice. Ramya Joseph, the company's founder, told us she started the company after helping her father get through the last recession.
Louis Hsieh, the CFO of NIO, which went public on the NYSE Wednesday, said that the Chinese regulations and restrictions on the automotive industry have left no choice but to prioritize electric vehicles.
Snap Inc. opened at an all-time low Wednesday morning after BTIG analyst Rich Greenfield downgraded the stock and gave it 12-month price target of $5 a share. The stock fell about 10 percent to start the day.
Ganesh Bell, the president of Uptake, said that his company's software will be able to predict when machines will fail before they do, helping avoid costly mistakes. Uptake uses artificial intelligence in the industrial space for big business in order to streamline their processes.
Something different looms over this year's annual Apple keynote: an escalating trade war with China, a country on which the company is so dependent. What will that mean for the consumer? Plus, could there be some surprises in store at Wednesday's event?
Craig Woerz, managing partner at Media Storm, said a certain amount of regulation might be good for an ad industry buffeted by concerns over transparency.
Apple caused more than a few waves last year when it rolled out its first $1,000 iPhone. The company will announce the latest set of products on Wednesday, days after it wrote to the government that it would be forced to raise prices because of the latest tariffs levied against China. Quartz's deputy tech editor Mike Murphy breaks down what to expect.
These are the headlines you Need 2 Know.
StreetCred, launching in New York, crowdsources location data and incentivizes users to submit information with Bitcoin. The location data that Google, Apple, and others own is prohibitively expensive for entrepreneurs to buy, said StreetCred CEO Randy Meech, who hopes his company can change that.
Load More