*By Bridgette Webb*
Turtle Beach is on a roll.
The headset producer unveiled a new line of gaming gear called Atlas that's specifically designed for PC gamers.
"We are doing the same thing in the PC segment that we are doing in the console headset gaming segment for many years," said Turtle Beach CEO Juergen Stark in an interview Thursday on Cheddar. "We've put a lot of effort in making sure the build quality, the audio quality and the mic quality is the best you can get."
The new headset was introduced after the company reported second-quarter results that blew away analysts' expectations. Net revenue, net income, and earnings were higher than any second quarter since the company's 2014 IPO. Turtle Beach reported $60.8 million in revenue for the quarter ー up from $19.1 million the year before.
Stark attributed Turtle Beach's success to cost cutting on one side of its balance sheet and the booming demand for headsets generated by the popularity of battle royale games Fortnite and PUBG.
As promising a year as it's been so far, Stark said international tariffs could hurt sales of the imported Turtle Beach headsets.
"It will effect retail pricing for us, and for everyone in the category if what people are threatening goes through," he said. "I'm hopeful that it doesn't happen, I don't see how increasing the prices for consumers for everything you buy that's electronic is going to help anybody."
When asked how tariffs would affect the price of gaming headsets, Stark offered a matter-of-fact outlook.
"If there is a 10 percent tariff and you are building a product in China, the retail price point is going to go up 10 percent. If it's a 25 percent tariff that's being threatened, the retailer is it going to go up 25 percent."
For more on this story, [click here](https://cheddar.com/videos/turtle-beach-expands-further-into-pc-gaming).
Apple on Tuesday unveiled updated versions of its MacBook Air, Mac Mini, and iPad Pro lines from an event at the Brooklyn Academy of Music. The biggest update came in the form of a redesigned iPad Pro, the high-end model of the tablet the company debuted eight years ago and which Cook described on stage as "a magical piece of glass that transforms instantly into anything you want it to be."
You may have a Resideo product in your home and not even know it. The company, until this week a unit of Honeywell ($HON), makes products that are in over 150 million homes, but because it sells largely to contractors and distributors, it is not a brand many end users recognize. Now, as its own company, Resideo ($REZI) can compete on its own terms, and at the speed required in a fast-moving and ultra-competitive industry. "Being an independent company is going to help us go faster," said CEO Mike Nefkens.
Brex, the start-up that provides credit cards for start-ups, has created a rewards program for its customers that awards points for spending on ride-sharing, software, travel, and dining, as well as offers from partners like AWS, Salesforce, and WeWork.
Jamie Iannone, CEO of SamsClub.com, told Cheddar that the retailer's new "Sam's Club Now" store will use a variety of innovative technologies to make shopping easier and, as a benefit, attract new members. The new store opening in Dallas will eliminate check-out lines with "Scan & Go" technology powered by its app, as well as feature digital shopping lists, store navigation, and even augmented reality.
General Electric, the once mighty conglomerate that traces its roots back to the invention of the light bulb, delivered a hugely disappointing earnings report Tuesday morning, in which the company that was once known for its steady and generous payouts to investors slashed its quarterly dividend to just a penny.
Brad Twohig, partner at Lightspeed Venture Partners, said that Fortnite has built itself into a kind of social network and that the community its developed will likely help the game maintain its popularity for some time to come.
Facebook doesn't report its latest earnings until Tuesday, but some analysts are already predicting a drop in the numbers amid security concerns and waning popularity among the platform's younger users. Chris Versace, chief investment officer at Tematica Research, predicted on Cheddar Monday that its quarterly earnings report will put Facebook ($FB) at $1.47 per share, down from $1.59 last year.
Hershey's ($HSY) has unveiled a deal to promote its latest candy creation, a combination Hershey-Reese's bar, with the help of two of esports' biggest names: DrLupo and Ninja. Cheddar was at TwitchCon in San Jose, Calif. and got an early look at Hershey's first foray into esports and live-streaming from the company's head of integrated media, Charlie Chappell.
In a tacit admission that its cloud-computing division was lagging behind competitors like Amazon and Microsoft, IBM announced it would shell out $34 billion for open-source software maker Red Hat for an amount equal to almost a third of IBM's market cap.
These are the headlines you Need 2 Know.
