Turning A Family Tradition Into A Multi-Million Dollar Business
Before The Elf On The Shelf hit stores in 2005, it was a family tradition in Chanda Bell's family for decades. Now, more than 11 million elves have been adopted all around the world. Bell, the company's Founder and CEO, explains how she and her family turned their holiday tradition into a viral phenomenon.
When Bell and her mother decided to publish the story behind their family tradition, they pitched it to a number of publishers. After getting turned down from every one they spoke with, they decided to publish the story themselves. Now, 13 years later, that story has become a Christmastime favorite for millions of children.
Bell says that there were a number of challenges getting the company off the ground beyond taking on debt to fund it. Neither she nor her mom or sister had business backgrounds, but Bell says they learned quickly.
Johann Kerbrat, VP and General Manager at Robinhood joins Cheddar to discuss Bitcoin's recent rise and how the company got into election betting. Watch!
Guy Diedrich, SVP and Global Innovation Officer at Cisco joined Cheddar to discuss how our digital diets impact our well being & an upcoming study to prove it!
With the election behind us, many are wondering what the next four years look like for the US economy. Drew Pettit, from Citi Group joins Cheddar to discuss.
Jeff Ostrowski, Mortgage & Housing Analyst at Bankrate, discusses mortgage rates in America and how the housing market will change under a second Trump term.
