As global tourism continues to grow, hitting 1.5 billion international tourists in 2019, the marketing firm Brand USA has been charged with drawing in more of those tourists to "the most aspirational destination in the world," CEO Chris Thompson told Cheddar Wednesday.
Last month, Congress renewed its public-private partnership with Brand USA as part of the federal spending bill, ensuring the company will be able to continue its work with the government through the fiscal year 2027.
"Our partnership with the federal government is to grow travel as an export," Thompson said.
The company has partnerships at the local and state level to help market the U.S. as a major travel destination and works with brands "that deliver experiences," like hotel chains, amusement parks, and car rental services.
While political infighting often makes headlines at home, Thompson says these types of issues do not tend to affect tourism numbers.
"The amazing thing about travel and tourism is it really transcends politics," he said. "There are things that might be affecting anyone's opinion of the U.S. at any moment," but he said, visitors from around the world still flock to visit.
The World Tourism Organization reported this week that the U.S. led the world last year in absolute growth of tourism spending with help from the strength of the U.S. dollar.
The switch from high-fructose corn syrup in Coke sold in the United States would put Coca-Cola in line with its practice in other countries, including Mexico.
Joe Spector, founder of Dutch and Hims & Hers co-founder, joins us to discuss how telehealth is transforming pet care—and what’s next for modern vet medicine.
Exclusive: Behr’s Andy Lopez reveals how ChatHUE, a bold collaboration with Google, is using AI to transform how we explore, choose, and connect with color.
Brian Vendig, President & CIO of MJP Wealth Advisors, joins to break down Q2 bank earnings and what they signal for markets, investors, and the economy ahead.
Are Gen Z and Millennials done with alcohol? Bacardi's Tony Latham breaks down trends, new preferences, and insights from the 2025 Cocktail Trends Report.
Comscore’s Paul Dergarabedian breaks down the battle of summer blockbusters, from Superman to Jurassic World and Fantastic Four and what it means for studios.
