*By Britt Terrell*
Golfers gotta eat and drink, right?
That's why Topgolf is expanding its so-called eater-tainment model with sports enthusiasts looking to enjoy the games they love while eating, drinking, and listening to live music.
The company has 41 locations around the world that feature driving ranges with restaurants serving food and drink.
"We've introduced millions of people to the game," said Erik Anderson, the executive chairman of Topgolf.
Celebrities including Justin Timberlake and the golfer Jordan Speith have been spotted at Topgolf locations recently, and the company is launching initiatives to reach new customers.
The company set up a "Topgolf Crush" [pop-up at Heinz field in Pittsburgh](https://topgolf.com/us/crush/pittsburgh/), where visitors hit golf balls in hitting bays using Topgolf's range technology that tracks the speed of your ball. General admission tickets cost $55 for all-day access to the event during non-peak hours, and $65 during peak.
The company will use customer feedback from Topgolf Crush events to decide where to open new Topgolf driving/eating/drinking ranges.
For the full interview, [click here](https://cheddar.com/videos/topgolf-exec-chairman-talks-the-rise-of-eater-tainment).
The New York Yankees, the Chicago White Sox and fans all over were in awe at the scene at the Field of Dreams game.
Collapse of Afghanistan, Future of Fast Food & Britney Gets a Win
The U.S. men's track and field squad isn't looking so hot, Apple announces anti-child pornography measures on their iPhones, and the South Park boys get another big payday.
The White House will be requiring incoming travelers to the U.S. to be vaccinated., Gov. Cuomo is potentially looking at criminal charges, and Jeopardy! might be heading in a surprise direction for a new host.
A Belarusian Olympic sprinter who criticized her coaches at the Tokyo Games said Thursday that she showed police at the airport a translated plea for help on her phone as she tried to avoid being put on a plane back home.
Cuomo Report, Evictions Halted & Passenger From Hell
Biles Takes the Beam, Vax Milestone & 'Lord of the Rings' First Look
Jill and Carlo talk about the latest from Tokyo including Simone Biles plans to compete in the balance beam final, Dr. Fauci's dire Delta warning, high profile vaccine mandates from employers like Walmart and Disney, and Square's acquisition of Afterpay.
Mutaz Barshim of Qatar and Gianmarco Tamberi of Italy tied for the gold medal in the men’s high jump at the Tokyo Games.
Cheddar's Michelle Castillo takes a deep dive into the world of Formula E racing. The all-electric motor sport is looking forward to a more sustainable future on and off the track.
Load More