*By Britt Terrell*
Golfers gotta eat and drink, right?
That's why Topgolf is expanding its so-called eater-tainment model with sports enthusiasts looking to enjoy the games they love while eating, drinking, and listening to live music.
The company has 41 locations around the world that feature driving ranges with restaurants serving food and drink.
"We've introduced millions of people to the game," said Erik Anderson, the executive chairman of Topgolf.
Celebrities including Justin Timberlake and the golfer Jordan Speith have been spotted at Topgolf locations recently, and the company is launching initiatives to reach new customers.
The company set up a "Topgolf Crush" [pop-up at Heinz field in Pittsburgh](https://topgolf.com/us/crush/pittsburgh/), where visitors hit golf balls in hitting bays using Topgolf's range technology that tracks the speed of your ball. General admission tickets cost $55 for all-day access to the event during non-peak hours, and $65 during peak.
The company will use customer feedback from Topgolf Crush events to decide where to open new Topgolf driving/eating/drinking ranges.
For the full interview, [click here](https://cheddar.com/videos/topgolf-exec-chairman-talks-the-rise-of-eater-tainment).
Carlo's joined by a quarantining Baker to discuss the headlines from the weekend as Omicron spreads like wildfire, Manchin kills Biden's signature bill and Spider-Man throws a lifeline to the box office.
Cheddar has been covering the biggest news of the week with some of the biggest names in the biz. In case you missed it, we've pulled together some of the highlights that will keep you informed as we get ready for the week ahead.
Chalkboard is the first platform for sports bettors fueled by real betting data with a unique social platform that provides seamless real-time bet tracking, score updates, and social interaction between sports fans. Ted Mauze, co-founder & CEO of Chalkboard, and Saniyah Lawson, NBA sports betting influencer & Chalkboard NBA community manager, join Cheddar News.
Sports streaming giants, such as Disney Plus and ESPN, have expressed interest and intent in adding sports betting features to their platform. As sports betting has increasingly become more mainstream, it's no surprise that businesses want to get in on the benefits these betting features have to offer. Alan Wolk, the co-founder of TVREV, joins Cheddar News.
Cheddar senior reporter Michelle Castillo dives into the aftermath of what the NCAA's changing stance on student-athletes profiting off of their name, image, and likeness.
Major League Baseball plunged into its first work stoppage in a quarter-century when the sport’s collective bargaining agreement expired and owners immediately locked out players in a move that threatens spring training and opening day.
Cheddar has been covering the biggest news of the week with some of the biggest names in the biz. In case you missed it, we've pulled together some of the highlights that will keep you informed as we get ready for the week ahead.
