U.S. silver medalist Elana Meyers Taylor thinks the Olympics could benefit from some added technology.
The bobsledder, who took home second prize at this year’s Games, supports the use of artificial intelligence to make the judging process more fair.
“I think in a lot of judge sports there’s this controversy of whether the human eye can catch everything and whether they can be completely objective,” she told Cheddar.
Scoring can be one of the more convoluted elements of the Games. For example, the 2018 Winter Olympics saw an uproar when figure skater Adam Rippon scored less than his competitors, despite what many saw as an incredible performance.
But Meyers Taylor suggested that judging is only the start. She said her sport overall would benefit from technological advancement.
“I’d like to see more information provided on what’s actually going on in the sled, so that we can better improve our time and better improve the sport.”
For the full interview, [click here](https://cheddar.com/videos/olympic-bobsled-medalist-says-tech-is-huge-for-the-sport).
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
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Respawn Launches Free to Play Battle Royale Game
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Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
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While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
