On this episode of "This Changes Things," we talk to David Chandler, the man behind the Chandler Bat, about taking on the big hitters in the industry. He shares how he pivoted from making high-end furniture to making baseball bats for some of the world's top players. Jason Nazar, CEO of Comparably, and Jared Lindzon, Writer at Fast Company, take a look at the best companies to work for. Google tops Comparably's list of large companies, but Lindzon says that other industries are gearing up to unseat the big tech companies. Nazar and Lindzon also discuss the things that put companies like Google at the top of the list, and what other companies can do to get themselves on the list in the future. Plus, a look at the marketing trends for companies to focus on in 2018. Customer experience is at the forefront of business. If companies want to build brand recognition and customer loyalty, they have to look beyond the product and tap into customers' emotions.

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Apple posts stronger-than-expected Q2 results
Apple CEO Tim Cook said Thursday that the majority of iPhones sold in the U.S. in the current fiscal quarter will be sourced from India, while iPads and other devices will come from Vietnam as the company works to avoid the impact of President Trump’s tariffs on its business. Apple’s earnings for the first three months of the year topped Wall Street’s expectations thanks to high demand for its iPhones, and the company said tariffs had a limited effect on the fiscal second quarter’s results. Cook added that for the current quarter, assuming things don’t change, Apple expects to see $900 million added to its costs as a result of the tariffs.
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