On this episode of "This Changes Things," we talk to David Chandler, the man behind the Chandler Bat, about taking on the big hitters in the industry. He shares how he pivoted from making high-end furniture to making baseball bats for some of the world's top players. Jason Nazar, CEO of Comparably, and Jared Lindzon, Writer at Fast Company, take a look at the best companies to work for. Google tops Comparably's list of large companies, but Lindzon says that other industries are gearing up to unseat the big tech companies. Nazar and Lindzon also discuss the things that put companies like Google at the top of the list, and what other companies can do to get themselves on the list in the future. Plus, a look at the marketing trends for companies to focus on in 2018. Customer experience is at the forefront of business. If companies want to build brand recognition and customer loyalty, they have to look beyond the product and tap into customers' emotions.

Share:
More In Business
Pop-Tart Inventor William Post Dead at 96
The self-proclaimed "only Post who worked at Kellogg" was a military veteran who fought in World War II before inventing everyone’s favorite fruit-filled breakfast ravioli.
Many Lab-Grown Diamonds Have Cloudy Sustainability Claims
Lab-created diamonds come with sparkling claims: that they are ethically made by machines running on renewable energy. But many don't live up to these claims or don't respond to questions about their electricity sources, and lab diamonds require a lot of electricity.
Load More