On this episode of "This Changes Things," we talk to David Chandler, the man behind the Chandler Bat, about taking on the big hitters in the industry. He shares how he pivoted from making high-end furniture to making baseball bats for some of the world's top players. Jason Nazar, CEO of Comparably, and Jared Lindzon, Writer at Fast Company, take a look at the best companies to work for. Google tops Comparably's list of large companies, but Lindzon says that other industries are gearing up to unseat the big tech companies. Nazar and Lindzon also discuss the things that put companies like Google at the top of the list, and what other companies can do to get themselves on the list in the future. Plus, a look at the marketing trends for companies to focus on in 2018. Customer experience is at the forefront of business. If companies want to build brand recognition and customer loyalty, they have to look beyond the product and tap into customers' emotions.

Share:
More In Business
Why Students Should Learn How to Use ChatGPT
Annie Chechitelli, chief product officer at Turnitin, breaks down how students and teachers alike can learn from artificial intelligence – while still maintaining academic integrity.
The U.S. Could be Headed for a Recession
Rebecca Walser, founder and CEO of Walser Wealth Management, discusses how geopolitical conditions, the bifurcated economy, and other volatility could weigh on markets.
Load More