It's not easy looking for product recommendations online. Swearby Founder and CEO Kate Foster Lengyel joins Cheddar to discuss how her app-based platform lets consumers hear from honest enthusiasts rather than paid bloggers. She explains the company's central idea that, "there's stuff, and then there's stuff you swear by." Swearby uses both an app and an editorial website to provide consumers with reliable recommendations that aren't tied to sponsored bloggers. Foster Lengyel explains how it works, and generates revenue despite cutting influencers out of the equation. The company prides itself on its transparency and creative communication. Foster Lengyel previously was the CMO of NYDJ, the #1 women's denim department store brands. She reveals her experiences seeing the world of paid misleading product recommendations firsthand and how it inspired her to create her new business. Swearby is currently a part of the A51 WeWork incubator.

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Small grocers and convenience stores feel an impact as customers go without SNAP benefits
Some small grocery stores and neighborhood convenience stores are eager for the U.S. government shutdown to end and for their customers to start receiving federal food aid again. Late last month, the Trump administration froze funding for the SNAP benefits that about 42 million Americans use to buy groceries. The U.S. Department of Agriculture says about 74% of the assistance was spent last year at superstores like Walmart and supermarkets like Kroger. Around 14% went to smaller stores that are more accessible to SNAP beneficiaries. A former director of the United Nations World Food Program says SNAP is not only a social safety net for families but a local economic engine that supports neighborhood businesses.
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