This App Wants to Cut Through #Sponsored Content Clutter
It's not easy looking for product recommendations online. Swearby Founder and CEO Kate Foster Lengyel joins Cheddar to discuss how her app-based platform lets consumers hear from honest enthusiasts rather than paid bloggers. She explains the company's central idea that, "there's stuff, and then there's stuff you swear by."
Swearby uses both an app and an editorial website to provide consumers with reliable recommendations that aren't tied to sponsored bloggers. Foster Lengyel explains how it works, and generates revenue despite cutting influencers out of the equation. The company prides itself on its transparency and creative communication.
Foster Lengyel previously was the CMO of NYDJ, the #1 women's denim department store brands. She reveals her experiences seeing the world of paid misleading product recommendations firsthand and how it inspired her to create her new business. Swearby is currently a part of the A51 WeWork incubator.
The former chief executive of Japanese beverage giant Suntory has acknowledged he was investigated on suspicion of possessing an illegal drug but has asserted his innocence despite resigning from his position.
Kellie Romack, Chief Digital Innovation Officer at ServiceNow, reveals the company’s latest announcement and how it’s shaping the future of work and tech.
Raina Moskowitz, CEO of The Knot Worldwide, unpacks the 2025 Global Wedding Report, from Gen Z trends to how Taylor Swift's wedding could reshape the industry.
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.